Google Analytics 4

The industry standard for web analytics, now with AI-powered predictive metrics like purchase probability and churn risk. Free for up to 10M events/month, which covers the vast majority of businesses.

AI ToolFree Tier: Free (10M events/month)Company: GoogleCategory: Business AIQuick Start: Add the GA4 tracking tag to your website → Configure events and conversions in the admin panel → Use the AI insights tab to see predictive metrics

Google Analytics 4

Industry standard analytics — AI predictive metrics

Visit Google Analytics 4 →

The industry standard for web analytics, now with AI-powered predictive metrics like purchase probability and churn risk. Free for up to 10M events/month, which covers the vast majority of businesses.

FREE TIER
Free (10M events/month)
COMPANY
Google
CATEGORY
Business AI › Analytics & BI
PRIVACY
Google policies
TAGS
analyticsweb

QUICK START

Add the GA4 tracking tag to your website → Configure events and conversions in the admin panel → Use the AI insights tab to see predictive metrics

BEST FOR

  • ▸Businesses needing robust, AI-powered web analytics to predict user behavior.
  • ▸Marketers optimizing campaigns with advanced predictive metrics & Google Ads.
  • ▸SMBs & startups requiring a free, scalable analytics solution for web & app data.

NOT FOR

  • ✕Privacy-focused users wary of Google's data collection & ad network ties.
  • ✕Organizations requiring a fully open-source analytics platform for transparency.
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